Free Training - Klaviyo Academy

Modified on Mon, 10 Mar at 3:37 PM

Power up with Klaviyo Academy

Learn the strategies and best practices you need to maximize revenue and achieve your business goals.

https://academy.klaviyo.com/en-us/courses/getting-started-with-segments

About this course

Emails sent to highly targeted segments lead to 2X the average open and click rates compared to emails sent to unsegmented lists. Through segmentation, you can group audience members based on their characteristics, interests, and interactions with your brand. Learn more about what segments are, how to build them in Klaviyo, and how to use them effectively to send more relevant marketing messages.

After completing this course, you will be able to:

Explain what a segment is.
Access Klaviyo's pre-built segments.
Build a segment from scratch.
Gain inspiration for which segments to target.
Expand your segments with conditional logic.
Send campaigns to targeted segments.

Take this course if:

You are new to Klaviyo and want to learn how to build your very first segments.

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