When do new products appear in my eCommerce store

Products will be transferred across into your eCommerce store each hour provided : - 

1. The product has Export to Web selected, 
2. There is a Sales Channel and Source Group assigned
3. The product is not disabled inside of Retail Express  
4. There are no duplicate colours or sizes in a variable product
5. The supplier SKU did not exist on the eCommerce store previously and/or trash has not been emptied.

See the article on Variable products for more information on those.

See our article on the reason for the hourly lockout.

https://translatorhq.freshdesk.com/en/support/solutions/articles/19000131277-retail-express-web-store-api-timing-limits-and-throttling