Mailchimp has limits to the number of fields, you can use your own fields as well just make sure they are not required.

  • Audiences are limited to a maximum of 30 data fields for each contact. 
  • If you want more than 30 fields of information about your contacts, use groups to help consolidate audience fields, or use tags instead.
  • The data field limit is higher for Mailchimp Pro accounts, which can use up to 80 fields in each audience. 
  • If Pro is disabled, the extra 50 audience fields won't be visible.